Two Pricing Mechanisms in Sponsored Search Advertising

Author: Yang Wei   Feng Youyi   Xiao Baichun  

Publisher: MDPI

E-ISSN: 2073-4336|4|1|125-143

ISSN: 2073-4336

Source: Games, Vol.4, Iss.1, 2013-03, pp. : 125-143

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Abstract