The Effects of National Cultural Traits on BOP Consumer Behavior

Author： Kuo Tsai Chi   Hanafi Jessica   Sun Wan Chen   Robielos Rex Aurelius C.  

Publisher： MDPI

E-ISSN： 2071-1050|8|3|272-272

ISSN： 2071-1050

Source： Sustainability, Vol.8, Iss.3, 2016-03, pp. : 272-272

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