How the perceptual fluency of price discounts and promotional cues affect consumer responses

Publisher： Scientific Journal Publishers

E-ISSN： 1179-6391|45|5|757-772

ISSN： 0301-2212

Source： Social Behavior and Personality: An international journal, Vol.45, Iss.5, 2017-06, pp. : 757-772

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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