Research on the Effect of Deceptive Promotion’s Characteristics on Spillover Effect to Competing Online Stores

Publisher: Trans Tech Publications

E-ISSN: 1662-7482|2017|873|342-346

ISSN: 1660-9336

Source: Applied Mechanics and Materials, Vol.2017, Iss.873, 2017-12, pp. : 342-346

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Abstract