Modeling and Application of Customer Lifetime Value in Online Retail

Author： Jasek Pavel   Vrana Lenka   Sperkova Lucie   Smutny Zdenek   Kobulsky Marek  

Publisher： MDPI

E-ISSN： 2227-9709|5|1|2-2

ISSN： 2227-9709

Source： Informatics, Vol.5, Iss.1, 2018-01, pp. : 2-2

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