The Influence of Excessive Product Packaging on Green Brand Attachment: The Mediation Roles of Green Brand Attitude and Green Brand Image

Author： Chen Yu-Shan   Hung Shu-Tzu   Wang Ting-Yu   Huang A-Fen   Liao Yen-Wen  

Publisher： MDPI

E-ISSN： 2071-1050|9|4|654-654

ISSN： 2071-1050

Source： Sustainability, Vol.9, Iss.4, 2017-04, pp. : 654-654

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