Does Implementation of Big Data Analytics Improve Firms’ Market Value? Investors’ Reaction in Stock Market

Author： Lee Hansol   Kweon Eunkyung   Kim Minkyun   Chai Sangmi  

Publisher： MDPI

E-ISSN： 2071-1050|9|6|978-978

ISSN： 2071-1050

Source： Sustainability, Vol.9, Iss.6, 2017-06, pp. : 978-978

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