Connecting the Members of Generation Y to Destination Brands: A Case Study of the CUBIS Project

Author: Bochert Ralf   Cismaru Laura   Foris Diana  

Publisher: MDPI

E-ISSN: 2071-1050|9|7|1197-1197

ISSN: 2071-1050

Source: Sustainability, Vol.9, Iss.7, 2017-07, pp. : 1197-1197

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Abstract