Creating Competitive Advantage Through Ingredient Branding and Brand Ecosystem: The Case of Turkish Cotton and Textiles

Author: Pinar Musa   Trapp Paul S.  

Publisher: Haworth Press

ISSN: 0897-4438

Source: Journal of International Food & Agribusiness Marketing, Vol.20, Iss.1, 2008-01, pp. : 29-56

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content