Reshaping the boundaries of marketing communication to bond with consumers

Author： Gambetti Rossella C.   Schultz Don E.  

Publisher： Routledge Ltd

E-ISSN： 1466-4445|21|1|1-4

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.21, Iss.1, 2015-01, pp. : 1-4

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