Is channel segmentation necessary to reach a multiethnic population with weight-related health promotion? An analysis of use and perception of communication channels

Author:          

Publisher: Routledge Ltd

E-ISSN: 1465-3419|20|2|194-208

ISSN: 1355-7858

Source: Ethnicity and Health, Vol.20, Iss.2, 2015-03, pp. : 194-208

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Abstract