Perception Discrepancy of Public Relations Functions and Conflict among Disciplines: South Korean Public Relations Versus Marketing Professionals

Author: Ha Jin Hong   Ferguson Mary Ann  

Publisher: Routledge Ltd

E-ISSN: 1532-754X|27|1|1-21

ISSN: 1062-726X

Source: Journal of Public Relations Research, Vol.27, Iss.1, 2015-01, pp. : 1-21

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Abstract