Peddling a semiotics of fear: a critical examination of scare tactics and commercial strategies in public health promotion

Author:    

Publisher: Routledge Ltd

E-ISSN: 1470-1219|25|1|57-80

ISSN: 1470-1219

Source: Social Semiotics, Vol.25, Iss.1, 2015-01, pp. : 57-80

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Abstract