Perceptual, Attitudinal, and Behavioral Outcomes of Organization–Public Engagement on Corporate Social Networking Sites

Publisher: Routledge Ltd

E-ISSN: 1532-754X|26|5|417-435

ISSN: 1062-726X

Source: Journal of Public Relations Research, Vol.26, Iss.5, 2014-10, pp. : 417-435

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Abstract