The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation

Publisher: John Wiley & Sons Inc

E-ISSN: 1479-1838|14|3|208-218

ISSN: 1472-0817

Source: JOURNAL OF CONSUMER BEHAVIOUR, Vol.14, Iss.3, 2015-05, pp. : 208-218

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract