Market Mind Games, by DeniseSchull. McGraw‐Hill, 2012.

Publisher： John Wiley & Sons Inc

E-ISSN： 1520-6793|32|11|1115-1116

ISSN： 0742-6046

Source： PSYCHOLOGY & MARKETING, Vol.32, Iss.11, 2015-11, pp. : 1115-1116

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