Using Combined Bipolar Semantic Scales and Eye‐Tracking Metrics to Compare Consumer Perception of Real and Virtual Bottles

Publisher： John Wiley & Sons Inc

E-ISSN： 1099-1522|28|12|1047-1056

ISSN： 0894-3214

Source： PACKAGING TECHNOLOGY AND SCIENCE, Vol.28, Iss.12, 2015-12, pp. : 1047-1056

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