Can Prospect Theory Predict the Decision Making by Professionals?: Evidence from the Pharmaceutical Industry

Publisher： IGI Global_journal

E-ISSN： 2160-9810|5|1|24-47

ISSN： 2160-9802

Source： International Journal of Applied Behavioral Economics (IJABE), Vol.5, Iss.1, 2016-01, pp. : 24-47

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