Innovation management based on proactive engagement of customers: A case study on LEGO Group. Part I: Innovation Management at Lego Group

Publisher: IOP Publishing

E-ISSN: 1757-899X|95|1|873-878

ISSN: 1757-899X

Source: IOP Conference Series: Materials Science and Engineering, Vol.95, Iss.1, 2015-11, pp. : 873-878

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Abstract