Determinant of Intention to Use Search Engine Advertising: A Conceptual Model

Publisher： IGI Global_journal

E-ISSN： 1548-1123|9|3|22-38

ISSN： 1548-1115

Source： International Journal of Enterprise Information Systems (IJEIS), Vol.9, Iss.3, 2013-07, pp. : 22-38

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Market Share Dispersion Among Leading Firms as a Determinant of Advertising Intensity

By Willis Michael S.   Rogers Richard T.  

Review of Industrial Organization, Vol. 13, Iss. 5, 1998-10 ,pp. : 495-508

Springer Publishing Company

Access to resources Recommend Favorite

From Brainwashing to Organizational Therapy: A Conceptual and Empirical Journey in Search of "Systemic" Health and a General Model of Change Dynamics: A Drama in Five Acts

By Schein Edgar H.  

Reflections: The SoL Journal, Vol. 6, Iss. 8-10, 2005-10 ,pp. : 1-14

Society for Organizational Learning

Access to resources Recommend Favorite

What Predicts Commercial Bank Leaders’ Intention to Use Mobile Commerce?: The Roles of Leadership Behaviors, Resistance to Change, and Technology Acceptance Model

By  

Journal of Electronic Commerce in Organizations (JECO), Vol. 9, Iss. 3, 2011-07 ,pp. : 1-19

IGI Global_journal

Access to resources Recommend Favorite

The Dilemma of Purchase Intention: A Conceptual Framework for Understanding Actual Consumption of Organic Food

By  

International Journal of Sustainable Economies Management (IJSEM), Vol. 7, Iss. 2, 2018-04 ,pp. : 1-13

IGI Global_journal

Access to resources Recommend Favorite

A Conceptual Model for Knowledge Valuation

By  

The International Journal of Knowledge, Culture, and Change Management: Annual Review, Vol. 9, Iss. 3, 2009-01 ,pp. : 167-176

Common Ground Publishing

Access to resources Recommend Favorite