Creating Loyalty Towards Magazine Websites: Insights from the Double Jeopardy Phenomenon
Publisher: IGI Global_journal
E-ISSN: 1548-114x|10|1|1-14
ISSN: 1548-1131
Source: International Journal of E-Business Research (IJEBR), Vol.10, Iss.1, 2014-01, pp. : 1-14
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Abstract