Building Brand Reputation through Third-Party Endorsement: Fair Trade in British Chocolate

Publisher: Cambridge University Press

E-ISSN: 2044-768x|90|3|457-482

ISSN: 0007-6805

Source: Business History Review, Vol.90, Iss.3, 2016-11, pp. : 457-482

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract