Core Values of Czech and British Universities from the Perspective of Strategic Management and Stakeholder Theory

E-ISSN： 2324-7657|10|2|33-50

ISSN： 2324-7649

Source： The International Journal of Interdisciplinary Organizational Studies, Vol.10, Iss.2, 2015-01, pp. : 33-50

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Abstract

Czech universities, as well as universities of other post-communist countries, have recently found themselves in a situation when they need to become internationally competitive. It is no longer sufficient to concentrate only on traditional values of academia. The process involves accepting a managerial way of thinking, implementing procedures of strategic management, and building an organizational culture that will support the accomplishment of strategic objectives. This paper presents the results of a qualitative study whose aims were to compare the core values of Czech and British universities and to find out to what extent the universities have formulated the core values and what indicates their contents. It examines how universities (in different conditions of historical development) perceive and declare their roles and what they consider important. The data were obtained from web sites and by an analysis of available strategic documents of the examined universities; subsequently, the core values were categorized and compared. The differences found were interpreted in the context of strategic management and stakeholder theory.