Market orientation in news media: How learning about and responding to readers and competitors impact success

Author: Sommer Christoph   Krebs Isabelle  

Publisher: Intellect Books

E-ISSN: 2001-0818|5|3|441-464

ISSN: 2001-0818

Source: Journal of Applied Journalism & Media Studies, Vol.5, Iss.3, 2016-10, pp. : 441-464

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Abstract