The Impact of EWOM Referral, Celebrity Endorsement, and Information Quality on Purchase Decision: A Case of Instagram

Publisher: IGI Global_journal

E-ISSN: 1533-7979|30|2|23-43

ISSN: 1040-1628

Source: Information Resources Management Journal (IRMJ), Vol.30, Iss.2, 2017-04, pp. : 23-43

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract