

Publisher: Cambridge University Press
E-ISSN: 2041-2827|41|2|275-303
ISSN: 0165-1153
Source: Itinerario, Vol.41, Iss.2, 2017-07, pp. : 275-303
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
During the first global economy, roughly from Western industrialization to World War I, the gramophone, much like other consumer goods, circulated relatively freely around the world. This paper compares the market in India and China asking how gramophone companies established themselves there and focuses on the interaction between Western businesspeople and local partners. The article first shows how agents started exploring strategies for “localizing” music and, second, how in both countries their interaction with local partners was first shaped by curiosity and commercial interest, and later by traditionalism and nationalism, the latter of which paradoxically both inhibited and enabled Western business. Based on diaries, corporate files, trade journals, and consular reports, the paper shows that the highly localized and politicized demand for music made access to local knowledge a crucial competitive advantage.
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