Exploring the Adoption of Sports Brand Apps: An Application of the Modified Technology Acceptance Model

Publisher： IGI Global_journal

E-ISSN： 1947-9646|9|1|52-65

ISSN： 1947-9638

Source： International Journal of Asian Business and Information Management (IJABIM), Vol.9, Iss.1, 2018-01, pp. : 52-65

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