The Impact of the Interaction of Utilitarian and Informational Reinforcement and Behavior Setting Scope on Consumer Response

Publisher： John Wiley & Sons Inc

E-ISSN： 1520-6793|30|2|148-159

ISSN： 0742-6046

Source： PSYCHOLOGY & MARKETING, Vol.30, Iss.2, 2013-02, pp. : 148-159

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