Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight C. Strong, 2015 London, Kogan Page 224 pp., £19.99 ISBN 978‐0‐749‐47211‐5

Publisher： John Wiley & Sons Inc

E-ISSN： 1467-985x|181|2|551-552

ISSN： 0964-1998

Source： JOURNAL OF THE ROYAL STATISTICAL SOCIETY: SERIES A (STATISTICS IN SOCIETY), Vol.181, Iss.2, 2018-02, pp. : 551-552

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