Customers’ judgments and misjudgments of corporate responsibility communication: A cross‐country investigation of the effects on confidence and trust within the banking sector

Publisher： John Wiley & Sons Inc

E-ISSN： 1520-6793|35|2|138-149

ISSN： 0742-6046

Source： PSYCHOLOGY & MARKETING, Vol.35, Iss.2, 2018-02, pp. : 138-149

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