Outside the Bubble: How a Coastal Technology Company Built Empathy for Its Small Business Owner Customers in America's Heartland

Publisher： John Wiley & Sons Inc

E-ISSN： 1559-8918|2017|1|413-424

ISSN： 1559-890x

Source： Ethnographic Praxis in Industry Conference Proceedings, Vol.2017, Iss.1, 2017-11, pp. : 413-424

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