Five Steps Behind: How Ethnography Based Strategy Can Fuel Ingredient Innovation in the Early Stages of the Value Chain

E-ISSN： 1559-8918|2017|1|142-157

ISSN： 1559-890x

Source： Ethnographic Praxis in Industry Conference Proceedings, Vol.2017, Iss.1, 2017-11, pp. : 142-157

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