The effective use of market research: a guide for management. Robin Birn. London: Kogan Page. 1988. 156 pp. ISBN 1-85091-65-3.

Publisher： John Wiley & Sons Inc

E-ISSN： 1741-4857|3|2|132-132

ISSN： 1741-4857

Source： Learned Publishing, Vol.3, Iss.2, 1990-04, pp. : 132-132

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