Meaningful stories and attitudes toward the brand: The moderating role of consumers' implicit mindsets

Publisher： John Wiley & Sons Inc

E-ISSN： 1479-1838|17|1|e78-e89

ISSN： 1472-0817

Source： JOURNAL OF CONSUMER BEHAVIOUR, Vol.17, Iss.1, 2018-01, pp. : e78-e89

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Priming a Cross‐Category Brand Alliance: The Moderating Role of Attribute Knowledge and Need for Cognition

By  

PSYCHOLOGY & MARKETING, Vol. 30, Iss. 2, 2013-02 ,pp. : 133-147

John Wiley & Sons Inc

Access to resources Recommend Favorite

On the Role of Brand Stereotypes in Shaping Consumer Response toward Brands: An Empirical Examination of Direct and Mediating Effects of Warmth and Competence

By  

PSYCHOLOGY & MARKETING, Vol. 32, Iss. 8, 2015-08 ,pp. : 808-820

John Wiley & Sons Inc

Access to resources Recommend Favorite

Corporate brand evolution: corporate brand images evolving in consumers' everyday life

By Rindell Anne   Strandvik Tore  

European Business Review, Vol. 22, Iss. 3, 2010-01 ,pp. : 276-286

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Investigating antecedents of consumers' recommend intentions and the moderating effect of switching barriers

By Wang Chung-Yu  

The Service Industries Journal, Vol. 29, Iss. 9, 2009-01 ,pp. : 1231-1241

Routledge Ltd

Access to resources Recommend Favorite

Is Cinderella resurging? The impact of consumers' underdog disposition on brand preferences: Underdog brand biography and brand status as moderators

By  

JOURNAL OF CONSUMER BEHAVIOUR, Vol. 14, Iss. 5, 2015-09 ,pp. : 307-316

John Wiley & Sons Inc

Access to resources Recommend Favorite