“A few bad apples” or “rotten to the core”: Perceptions of corporate culture drive brand engagement after corporate scandal

Publisher： John Wiley & Sons Inc

E-ISSN： 1479-1838|17|1|e29-e41

ISSN： 1472-0817

Source： JOURNAL OF CONSUMER BEHAVIOUR, Vol.17, Iss.1, 2018-01, pp. : e29-e41

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