Building Initial Trust in an Intermediary in B2C Online Marketplaces: The Korean Evidence From Interpark.com

Publisher: IGI Global_journal

E-ISSN: 1533-7995|26|2|27-47

ISSN: 1062-7375

Source: Journal of Global Information Management (JGIM), Vol.26, Iss.2, 2018-04, pp. : 27-47

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Abstract