Peuker: Das eklektische Verbraucherverhalten – einen Verbrauchertypus neu denken?

Publisher: Barbara Budrich Publishers & Budrich UniPress Ltd

ISSN: 2193-8806

Source: HiBiFo – Haushalt in Bildung & Forschung, Vol., Iss., 2016-08, pp. : 48-59

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