In-Store Stimuli and Impulsive Buying Behaviour: Modeling Through Regression Equation

Publisher： IGI Global_journal

E-ISSN： 1947-8577|9|3|95-112

ISSN： 1947-8569

Source： International Journal of Strategic Decision Sciences (IJSDS), Vol.9, Iss.3, 2018-07, pp. : 95-112

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