Leveraging influencers to tell an authentic brand story and drive return on investment: Case study of Travel Alberta and Expedia Media Solutions

Author： Noah Tratt  

Publisher： Henry Stewart Publications

ISSN： 2050-0076

Source： Journal of Digital & Social Media Marketing, Vol.2, Iss.2, 2014-01, pp. : 125-130

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Leveraging the modelling of return on investment for grid computing

By Misra Subhas Chandra  

International Journal of Information Technology, Communications and Convergence, Vol. 1, Iss. 4, 2011-12 ,pp. : 359-371

Inderscience Publishers

Access to resources Recommend Favorite

How Social Media Influencers Govern Sentiment Territory

By  

International Journal of Applied Evolutionary Computation (IJAEC), Vol. 8, Iss. 1, 2017-01 ,pp. : 49-60

IGI Global_journal

Access to resources Recommend Favorite

Leveraging information technology to achieve the IT2000 vision: the case study of an intelligent island

By Teo Thompson S. H.   Lim Vivien K. G.  

Behaviour and Information Technology, Vol. 17, Iss. 2, 1998-03 ,pp. : 113-123

Taylor & Francis Ltd

Access to resources Recommend Favorite

Managing brand presence through social media: the case of UK football clubs

By McCarthy Jeff   Rowley Jennifer   Ashworth Catherine Jane   Pioch Elke  

Internet Research: Electronic Networking Applications and Policy, Vol. 24, Iss. 2, 2014-04 ,pp. : 181-204

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Social Media Effects in Virtual Brand Communities: The Case of Facebook and Twitter

By  

International Journal of Systems and Service-Oriented Engineering (IJSSOE), Vol. 6, Iss. 2, 2016-04 ,pp. : 66-88

IGI Global_journal

Access to resources Recommend Favorite