中国消费者网上购书意向模型与影响因素实证研究 An Empirical Study of the Intention Model and Affecting Factors of Online Book Buyers in Chinese Social Context

Author： 韦福祥   赵芬  

Publisher： 汉斯出版社

ISSN： 2324-7916

Source： Service Science and Management, Vol.02, Iss.01, 2013-02, pp. : 1-8

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