The use of marketing concepts in library services: a literature review

Author: Garoufallou Emmanouel   Siatri Rania   Zafeiriou Georgia   Balampanidou Ekaterini  

Publisher: Emerald Group Publishing Ltd

ISSN: 0024-2535

Source: Library Review, Vol.62, Iss.4-5, 2013-07, pp. : 312-334

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Abstract