Speaking the Buick language: capturing, understanding, and exploring brand identity with shape grammars

Author： McCormack J.P. Cagan J. Vogel C.M.

Publisher： Elsevier

ISSN： 0142-694X

Source： Design Studies, Vol.25, Iss.1, 2004-01, pp. : 1-29

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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