Media Management: Leveraging Content for Profitable Growth - Andrej Vizjak, Max Ringlstetter (Eds.); New York, Springer, 2003, hardbound, 184 pp., $49.95

Author: Kristie J.  

Publisher: Elsevier

ISSN: 0363-8111

Source: Public Relations Review, Vol.29, Iss.4, 2003-11, pp. : 495-496

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