Author： Munoz Tim
Publisher： Emerald Group Publishing Ltd
ISSN： 0894-4318
Source： Handbook of Business Strategy, Vol.6, Iss.1, 2005-01, pp. : 81-84
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Achieving marketing ROI - finally
By Munoz Tim
Handbook of Business Strategy, Vol. 6, Iss. 1, 2005-12 ,pp. :
Access to resources
Recommend
Rethinking strategic marketing: achieving breakthrough results
By Fodness Dale
Journal of Business Strategy, Vol. 26, Iss. 3, 2005-06 ,pp. :
Achieving Cross-functional Co-ordination for Marketing Implementation
Management Decision, Vol. 32, Iss. 8, 1994-11 ,pp. :
ROI is not a formula, it is a responsibility
Journal of Business Strategy, Vol. 24, Iss. 3, 2003-06 ,pp. :
By Young Kevin
Industrial and Commercial Training, Vol. 34, Iss. 2, 2002-03 ,pp. :