Applying the Technology Acceptance Model to Social Networking Sites (SNS): Impact of Subjective Norm and Social Capital on the Acceptance of SNS

Author: Choi Gilok  

Publisher: Taylor & Francis Ltd

ISSN: 1044-7318

Source: International Journal of Human-Computer Interaction, Vol.29, Iss.10, 2013-10, pp. : 619-628

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Abstract