Author: Lagerstrom K. Andersson M.
Publisher: Elsevier
ISSN: 1090-9516
Source: Journal of World Business, Vol.38, Iss.2, 2003-05, pp. : 84-95
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Related content
Islamic branding and marketing: creating a global Islamic business
Journal of Marketing Management, Vol. 30, Iss. 13-14, 2014-10 ,pp. :