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Author: Carrigan M. Szmigin I.
Publisher: Emerald Group Publishing Ltd
ISSN: 1355-2538
Source: Journal of Marketing Practice: Applied Marketing Science, Vol.5, Iss.6, 1999-06, pp. : 248-261
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
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