The portrayal of older characters in magazine advertising

Author: Carrigan Marylyn   Szmigin Isabelle  

Publisher: Emerald Group Publishing Ltd

ISSN: 1355-2538

Source: Journal of Marketing Practice: Applied Marketing Science, Vol.5, Iss.6-8, 1999-06, pp. : 248-261

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract