Male and female attitudes towards stereotypical advertisements: a paired country investigation

Author: Theodoridis Prokopis K.   Kyrousi Antigone G.   Zotou Athina Y.   Panigyrakis George G.  

Publisher: Emerald Group Publishing Ltd

ISSN: 1356-3289

Source: Corporate Communications: An International Journal, Vol.18, Iss.1, 2013-01, pp. : 135-160

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