A cluster analysis examination of pet owners' consumption values and behavior - segmenting owners strategically

Author： Chen Annie   Hung Kuang-peng   Peng Norman  

Publisher： Palgrave Macmillan Ltd

ISSN： 1479-1862

Source： Journal of Targeting, Measurement and Analysis for Marketing, Vol.20, Iss.2, 2012-06, pp. : 117-132

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